Company news is a way to become visible in the marketplace. What constitutes a newsworthy reason to communicate with the media and how do you go about getting the word out?
News can be:
• Mergers and Acquisitions.
• Moves and Expansions.
• Promotions and New Hires.
• Company Milestones: examples include anniversaries, percent growth from previous year, or a particular goal reached for sales.
Spread the word by:
• Submit press releases to local media outlets: newspaper, radio, local TV station, etc.
• Relevant business news sources.
• Events that attract the public eye, such as grand opening celebrations, galas including local celebrities, or contributions to popular charities.
In effect, every promotional program your company plans may be announced to the media. Can you think of some business promotions that made the news recently? Check out the local paper or evening news report for the next few days and see if you can’t spot a few!
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