When meeting someone for the first time, you have only seconds to impress. You will never get past “hello” without a captivating elevator speech, a 15-30 second commercial explaining who you are and what you do. The goal is to be ready to eloquently answer the question: “What do you do for a living?"
A simple but creative response to the question can make a big difference in the reaction of the person who posed it. As an example, consider the following versions of the same answer to the question:
1. I sell stuff with a company’s logo on it; coffee mugs, tee shirts, ink pens, magnets and stuff like that.2. I help companies improve productivity, profits and performance through custom promotion, incentive and award programs.
The first answer might evoke a big “so what?” response. There are plenty of folks out there selling stuff.
The second response will usually invite another question, like “How do you do that?” Now we have the start of a meaningful conversation.
As your speech and chat come to a close, give the person a business card- or better yet- a business card magnet or writing instrument imprinted with your contact information. The item’s layout, color scheme, and typeface create an image of your company in the prospect’s mind. Does this match how you imagine your company and how you positioned yourself in you elevator speech?
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