Boost traditional advertising results by offering something free in exchange for a response. People love to receive gifts, and when the gift is a well-chosen item with your logo and contact information, it will continue to create good will and referrals. Here are some ways to make freebies pay:
Free book bags to first 100 students at campus bookstore buy-back
Free picture hanging kit with purchase of framed art
Free CD keeper with purchase of three or more CDs
Free padfolio and pen with every estimate
Free travel mug with every deluxe car wash
Free tote bag to every trade show visitor
The most powerful word for creating attention-grabbing ads or direct mail is "FREE." Also, if you use the word FREE in conjunction with a deadline, it helps make people ACT today!
What you are giving away for FREE doesn't have to be an expensive (or even an inexpensive)product. It CAN be a service, a checkup, a special report, etc. However, useful products perceived as gifts are proven to be best at creating brand awareness, customer loyalty and referrals.
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