The end of the year is a great time to recognize and celebrate your business partners, employees and associates. But before you start checking off who's been naughty and who's been nice, it's important to consider gift-giving guidelines for holiday shopping.
1. Ensure recipients can receive gifts. Understand what kinds of gifts employees are allowed to receive as some companies put a limit on the price amount for a gift. Do some subtle digging to see what's acceptable and what's not before spending money on a personalized gift that might be returned. Check with administrative staff at an outside firm or ask someone with whom you have a close relationship. A gift of choice program is the perfect way to insure each recipient gets what they want- because they choose it- while adhering to a strict budget.
2. Get Personal. Once you've got a budget in mind for your gift, think about how to make it personal. If you know a big business partner likes to golf, look for gifts that support that habit. Got a top sales rep who loves to travel on his down time? Look for a bag or easy-to-pack shirt. And don't forget about customizing with logos to add another personal touch to holiday gifts.
3. Know your recipient. Remember that the holidays are a time to recognize and appreciate customers and employees- not the right time for prospecting. While a potential client might like whatever holiday gift you send them, they will also see right through your motives and know the gift is nothing more than a ploy to win their business. And the best gifts are thoughtfully purchased with the recipient's tastes and personality in mind.
4. Timing is everything. Shipping around the holidays can be a nightmare, with potential for weather delays, lost packages and any other number of challenges. Plan as early as possible when ordering holiday gifts - especially those that you'll want to personalize - so that gifts make it to their recipients in a timely manner. Remember, many offices close at the end of the year and people take time off for the various end-of-year holidays.
5. Don't forget about presentation. It's not just what's inside that matters; presentation counts as well. Pay attention to detail and add a little something extra to the gift. Surrounding a bonus check or gift certificate with holiday candies stuffed inside a colorful tumbler creates an attractive gift wrapping that can be used throughout the year.
At holiday time as always, managing relationships with multiple suppliers can be overwhelming. To make your job easier, AMP has combined forces with north Florida's leading marketing professionals to deliver the best in all of the products you need to celebrate year's end- with just one contact. Let us know how we can make this year's holiday season more pleasurable for you. Call us today at 904-273-6423.
No comments:
Post a Comment