One of the most cost effective ways to promote your company's brand is
through a quality item of clothing or personal accessory that has been
tastefully embellished with a logo.
Why? Because logo apparel
and accessories literally become a walking billboard when in use by the
recipient. The key term being in use. Here are a few tips for making sure the items you provide are actually used.
Dress
your own employees for success. Their appearance is a critical element
of your brand, especially if you are in the home services industry,
personal services industry, or operate a store front. Invest in stain
resistant materials designed to maintain their color and shape through
many washings. Make sure the items are properly fitted, and replace
them when they begin to show wear. It is much less stressful to provide
the employee with the look you want them to have than to coach them on
how to buy their own clothes. Further, tasteful apparel with the
company logo has a better chance of being worn outside of the workplace,
and therefore viewed as an added benefit of employment. The return on
your investment will be added brand exposure, higher employee morale and
lower turnover.
Support your clients and/or employees at play.
Does one of your top accounts love to golf? Supply their management
team with sports shirts, jackets or hats with your logo. If they would
rather be fishing, supply them with Columbia style fishing shirts.
Marathon running more their thing? Try moisture-wicking tanks. You get
the idea; the recipient will appreciate receiving a gift tailored to
their lifestyle, and every time they wear it your are getting the added
benefit of branding.
Provide something that helps people on the
move. Donate branded shopping totes or badge wallets at your trade
association's next convention or expo. Reward top producers with
customized beach towels, sunshades and flip flops to go with the trip
they won. Or perhaps a folding chair or rolling soft sided cooler for
the next company tail gating event. All great ways to recognize and
motivate your team while your brand literally travels with them.
And
finally, send the message home with embroidered aprons, kitchen mitts,
towels, robes, blankets, or even socks! Customers and employees alike
will enjoy these comfort inducing items while thinking most kindly of
your company for providing them.
Best of all, when you know how
to buy them, logo apparel and accessories can be available in very
small quantities at an affordable price. Consult your Allied Marketing
Professional to find out which products best suit your industry and your
budget.
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